Teresa Cochran | In the Know, Reflection & Growth | July 15, 2020
Before you start reflecting on your art and writing about it—for this contest, your marketing materials, or anything else—you need to figure out who you are writing to. This post will help you define your audiences. Most products and services have more than one audience, so feel free to explore any that make sense for what you’re offering. Even if you give your work away, nobody ever hears your songs but your wife, or your funny cat videos are mostly for your friends, you still have an audience. As your goals for your artwork change, your audience might change, as well. Brainstorm what it would look like if your art was the wildest success you can imagine. If you would like starter ideas or an interactive worksheet, you can download the (free) Module 5 of the Choose Your Own Art-Venture eCourse Workbook. Remember that you can refine your goals at any time. Anytime in your whole life, you can change your mind and choose new goals. No matter what your art (or business) is, defining your audiences in this way will give you useful information about who your writing, materials, and marketing should be trying to reach. Here are some prompts that may help. Once you have a good idea about your audiences, try to think of each one as it might be personified in just one individual. Write a little sketch of who this person is and give them a name. Once you’ve completed sketches of your sample audiences, then you have a real sense of who your writing needs to speak to. You are writing to engage … who? Give that “person” a name that brings to mind the “type” of person you’re targeting. This blog post was drawn from Engage Art’s free Choose Your Own Art-venture eCourse and Workbook. Module 5 is all about reflecting and writing about your artwork, and it includes many worksheets to help you do the best job you can. Being able to express your intentions for your art—especially the theme you are working with to reflect the Spiritual Battle—is important for this contest. To learn more and download any modules you’d like (for free!), go here.
Ask yourself, “If anything were possible, what would I LOVE to happen with—and because of—this art?
But let’s start with the goals you have set for yourself right now. Who needs to know about your art to reach those goals? Those are your audiences.
Questions to Help You Define Your Audiences